Nintendo had the gaming world at the palm of its hand when it launched the Nintendo Wii in November 2006. Prior to its debut, the gaming console (then codenamed Revolution) created a buzz like no other, which also catapulted the console into prominence, beating stalwarts Sony and Microsoft with their Playstation and Xbox 360, respectively. The hype may have been one of the factors for the immense popularity of the Nintendo Wii but majority of the gamers believe that the Wii revolutionized the gaming platform.
Ever since its release, Wii has continued to appeal to large number of consumers at varying age groups. Such pull has made Wii the best-selling game console in 2008, and perhaps in the next years to come. Nintendo was able to set its Wii apart from Playstation and Xbox 360 by focusing on the fun factor of the Wii Remote. It’s the wireless controller that clearly revolutionized the way users play the games. The Wii Remote acts as a pointing device that can detect movements via the sensory apparatus that comes with the console. Such device allows a player to make a movement or fire a command by just a flick of the wrist. With that said, there are endless possibilities for games that can be designed that will utilize such feature. It was clear that Nintendo had a winner in terms of game console features and design, but it is also a master of marketing and a genius in putting all things together. Nintendo needed a vehicle that will showcase everything that is new about the game console. Then by a stroke of magic, the Wii Sports headlined the list of games that came out upon the launch of the console. What better way to show the new features than by presenting the versatility of the Wii in various sporting events – tennis, boxing, bowling, etc. It was indeed the dawn of the gaming revolution that no other companies dared to bank on.
The Wii Remote alone may be enough to make consumers buy the console, but the Wii is packed with features that will appeal to advanced gamers. One of these key features is the WiiConnect24 that enables players to received messages as well as updates even on standby mode. Essentially, Nintendo was able to galvanized both the fun and the sophisticated factors in one tiny apparatus and was able to transform it into one powerful machine that brings game immersion to the next level.

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